Applying for Founder's Office · Team Building
Team Builder · Community Architect · Satvic for 3+ years
I have spent six years building experiences: products, communities, teams. The thread running through all of it has been one question — what makes a person feel like they truly belong here? It has shaped the products I have built, the communities I have grown, and every single person I have brought into a team.
I have been part of the Satvic community for over three years. Not just as a consumer of the content, but as someone who has genuinely restructured her life around this philosophy. The early mornings, the food, the yoga, the belief that ancient wisdom has a real place in modern life — these are not things I picked up recently. They are just how I live. Walking into this opportunity felt like the timing had finally caught up with where my soul already was.
Mastry · EdTech · India
I co-founded Mastry and built it from zero to 20,000+ learners and ₹1.25 Cr in revenue over 22 months. I led - hiring, team culture, community design, and the learner experience initiatives end to end.
I grew the team from 2 to 14 people and designed our entire hiring pipeline from scratch. Job descriptions, screening systems, test assignments, interview formats — all built with a clear philosophy: evaluate values and personality before experience. I made the hard calls on the ones who were not right, early and clearly, without letting things linger.
The assignments I designed were built to show how someone actually thinks under a real constraint, not how well they could perform in an interview setting. More than once, I had a gut feeling in an interview that turned out to be right even when the resume said otherwise.
I designed specifically for the moment learners want to quit — Day 6. Not by adding a push notification, but by understanding the emotional state behind the drop-off through 22 exit interviews. The result was a 32% course completion rate against a 10 to 12% industry average. I built communities where 20,000+ people worked through difficult moments together and felt genuinely supported rather than alone.
I built screening automations using AI tools to filter applicants intelligently and reduce manual overhead. Used real hypothesis-driven A/B testing to deliver an 18% conversion lift and 15% increase in average order value.
Arabica Studio · Design Agency · Southeast Asia
I co-founded a design agency and shipped 13 B2B and B2C SaaS products in 19 months for clients including HappyFresh, Saturdays.com, and Persib. Each project required holding the client's business reality and the user's experience simultaneously — making prioritisation calls under real revenue pressure, managing cross-functional teams, and delivering at an average of ₹15L per engagement.
Accenture · Global Consulting
I redesigned internal tools for 200+ consultants, recovering 1,400+ hours per week in lost productivity. Reduced cart abandonment by 23% on a Sky (UK) e-commerce checkout.
I have written job descriptions designed to find 'the right people' not just qualified people. The best JD makes the right person feel like it was written specifically for them, while quietly turning everyone else away. That specificity is intentional.
I ran a design community of 5,600 people and have hosted events from 50 to 200 attendees, both online and across cities, managing speakers, logistics, energy, and the shift in a room when strangers start to feel like a group. I anchored three friends' weddings.
Two days. 20 speakers from Google, Microsoft, OLX and Gojek. 200 attendees. ₹2 lakhs raised for oxygen cylinders. People arrived carrying the weight of that time. They left having laughed, connected, and remembered why they loved their work.
The skill I trust most in interviews is the ability to see what is real versus what is rehearsed — the moment someone is hiding something fragile behind confident answers, or the difference between a person who will grow into the team and one who will quietly cost it. This is built through years of genuinely caring about the people you bring in, and the people already there.
I have attended Satvic workshops multiple times across different years — the 5 AM Challenge, Ultimate Health Challenge, 21-Day Yoga Challenge, and the Juice Fast. I was part of one of the earliest live cohorts when the yoga vertical was still being built out in its live format. I attended the offline Delhi meetup, stood near the front of the queue before the doors opened, and spent the evening in a room full of people who felt like my kind of people — the chanting concert, the satvic meal, the energy of being somewhere that felt completely right.
My mornings start with warm water, gratitude, and Satvic yoga before the phone comes on. I am vegetarian, increasingly eating the satvic way — fewer heavy spices, more ingredients tasted as they actually are. I do not smoke or drink. Ancient Indian knowledge systems — Ayurveda, Vedic philosophy, the Bhagavad Gita — are not interests I picked up. They are part of how I understand the world.
I have a Communication Design background, which means I notice when something is beautiful and when it is not, and I act on that.
This role is about people, but Satvic Movement is building something much larger — a vision of conscious living that is now moving into physical space with the Bangalore centre.
My experience is not only in hiring. I have spent years designing educational ecosystems: cohort-based programs, live workshops, recorded courses, community rituals — everything that makes the difference between knowledge someone receives and knowledge that actually changes how they live. That is directly relevant to what Satvic Movement is building for its learners, both online and in the physical centre.
I also bring a product and UX lens. Having spent six years thinking about how digital experiences either support or undermine genuine behaviour change — and having shipped 13 real products — I want to contribute to the direction of the Satvic app and digital experience, not just be a user of it.
The honest ambition is to grow into the educational wing of the offline centre: running the learning experience end to end, thinking about how physical and digital work together, helping Satvic Movement become the school it has always quietly been. The hiring role is where that begins. It is not where it ends.
At the Delhi meetup, I walked up to Subah and told her I would love to join the team someday. This feels like a calling.